Move over Chennai Super Kings. Kolkata Knight Riders are now the most valuable franchise brand in the IPL.
According to American Appraisal, a brand valuation firm, defending IPL champion KKR’s brand value rose almost 25 percent to $86 million, giving it a clear lead over second placed Mumbai Indians, valued at $72 million.
Meanwhile CSK dropped to third as its value decreased by $5 million to $67 million in the wake spot-fixing and gambling allegations against team principal Gurunath Meiyappan, and the Supreme Court of India’s ruling on the conflict-of-interest of franchise owner, and former BCCI president, N Srinivasan.
The other gainers were Kings XI Punjab and Sunrisers Hyderabad, the former appreciating by 28 percent and the latter by 40 percent. Meanwhile Delhi Daredevils find themselves last on yet another IPL table, with their brand value dropping from $40 million to $34 million.
“The highest gainers in terms of individual franchise brand values are Kolkata Knight Riders (US$86mn) and Kings IX Punjab (US$41mn) who saw an increase from their 2014 brand values mainly driven by a fantastic on field performance and continued fan engagement,” the report said.
“Chennai and Delhi however saw a decrease in their brand values, one recovering from a spate of recent controversies that dampened advertiser sentiment and the other failing to improve its standing on the points table.”
However, the report did not explain how Sunrisers’s brand made the biggest jump in percentage terms. Sunrisers finished 6th in 2014 compared to 4th in 2013 and only Delhi Daredevils have fewer followers on social media (Facebook & Twitter).
Overall, the value of the IPL rose 9 percent from $3.2 billion to $3.5 billion.
American Appraisal.American Appraisal.
“The evidence of growth is clearly visible in the few sponsorship deals and media rights renewed by the IPL Governing Council including the new digital media rights, which saw an increase of 50% over the earlier deal,” the report said. “With the TV rights up for renewal by 2017, the IPL is clearly set for a huge windfall on similar lines as the EPL, which saw an increase of 83% over its earlier TV
rights deal.”
The report also pointed out that “player selection is not just limited to skills and performance but also to the ability of a player to garner sponsorships, case in point being Delhi Daredevils’ acquisition of Yuvraj Singh for a record INR 160 million.
When it comes to social media, the IPL is three-layer cake. CSK and KKR are at the top, with 11.8 million and 11.7 million Facebook and Twitter followers combined.
Mumbai Indians, Kings XI Punjab and Royal Challengers make up the middle layer, with MI boasting 9.5m followers, KXIP 7.4m and RCB 6.5m
The bottom comprises Rajasthan, Sunrisers and Delhi, with 3.2m, 3.1m and 2.6 million followers respectively.
Meanwhile CSK dropped to third as its value decreased by $5 million to $67 million in the wake spot-fixing and gambling allegations against team principal Gurunath Meiyappan, and the Supreme Court of India’s ruling on the conflict-of-interest of franchise owner, and former BCCI president, N Srinivasan.
The other gainers were Kings XI Punjab and Sunrisers Hyderabad, the former appreciating by 28 percent and the latter by 40 percent. Meanwhile Delhi Daredevils find themselves last on yet another IPL table, with their brand value dropping from $40 million to $34 million.
“The highest gainers in terms of individual franchise brand values are Kolkata Knight Riders (US$86mn) and Kings IX Punjab (US$41mn) who saw an increase from their 2014 brand values mainly driven by a fantastic on field performance and continued fan engagement,” the report said.
“Chennai and Delhi however saw a decrease in their brand values, one recovering from a spate of recent controversies that dampened advertiser sentiment and the other failing to improve its standing on the points table.”
However, the report did not explain how Sunrisers’s brand made the biggest jump in percentage terms. Sunrisers finished 6th in 2014 compared to 4th in 2013 and only Delhi Daredevils have fewer followers on social media (Facebook & Twitter).
Overall, the value of the IPL rose 9 percent from $3.2 billion to $3.5 billion.
American Appraisal.American Appraisal.
“The evidence of growth is clearly visible in the few sponsorship deals and media rights renewed by the IPL Governing Council including the new digital media rights, which saw an increase of 50% over the earlier deal,” the report said. “With the TV rights up for renewal by 2017, the IPL is clearly set for a huge windfall on similar lines as the EPL, which saw an increase of 83% over its earlier TV
rights deal.”
The report also pointed out that “player selection is not just limited to skills and performance but also to the ability of a player to garner sponsorships, case in point being Delhi Daredevils’ acquisition of Yuvraj Singh for a record INR 160 million.
When it comes to social media, the IPL is three-layer cake. CSK and KKR are at the top, with 11.8 million and 11.7 million Facebook and Twitter followers combined.
Mumbai Indians, Kings XI Punjab and Royal Challengers make up the middle layer, with MI boasting 9.5m followers, KXIP 7.4m and RCB 6.5m
The bottom comprises Rajasthan, Sunrisers and Delhi, with 3.2m, 3.1m and 2.6 million followers respectively.
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